Page 89 - 2017-2018

Services / Business & Legal Consulting 89

BREAVIS (PRESENTED BY IPSC – INSTITUTE

FOR POLITICAL AND SOCIOLOGICAL CONSULTING LLC)
Company Registration Date 2008

Armenia, Yerevan, Davit Anhaghti St.,
23/6 Building, 7 area, s. 601
(+374 11) 204 772, (+374 11) 204 771
lilit.gevorgyan@breavis.com
www.breavis.com
Ms. Lilit Gevorgyan

Services • Product/service name development
• Logo development
• Public Opinion Polls
• Market Research • Corporate items design
• Brand myth/story development
• Brand mission, corporate values development
Specifications
Telephone Interviewing (CATI)
Communications Strategy Development
Breavis conducts telephone surveys through CATI (Computer As-
sisted Telephone Interviewing) method, which enables controlling Everything is communication. Every word spoken by public
the survey process via centralized computer system or private sectors, individuals or corporations, even silence is
The software allows designing samples based on pre-defined communication. Companies can pay a heavy price for wrong
criteria; designing questionnaires within the program package; communication or for the absence of communication in general.
enables 100% recording of calls; enables making calls based on The market has boundaries, and the best price offer or rational
the pre-defined list of phone numbers and sample criteria opportunity can be viewed as a competitive advantage only in
The Company has a special room equipped for telephone inter- the short run. In the long run, people are not reluctant to buy only
views with 6 working stations, quality control desk, and respec- goods or services. The people buy values and thinking
tive equipment Our communication strategy development services include:
• Market research, assessment of potential customer positioning
and promotion opportunities
Face to Face Interviewing (CAPI)
• Measuring communication risks and opportunities
Breavis conducts Face to Face interviews via CAPI (Computer • Development of internal and external communication approach-
Assisted Personal Interviewing) system, which allows conducting es and concepts (including the development of vocabulary,
surveys with portable computers and tablets speech, visual and associative communication impulses)
During the interview the real time progress of the fieldwork is • Establishment and implementation of a communication strategy
fixed within the system by training and involvement of the client team or institution
CAPI system allows minimal technical errors and insures high • Strategy effectiveness assessment and further advancement
quality survey with exceptionally trustworthy data, automatic consulting
validity, quota checking and interviewer control. It also provides
automatic cleaning of the data and insures real time collection of Media Relations
the data
To build an effective relationship with media means understand-
ing its rapidly changing demands. Media platforms are gradually
Focus Group Discussions (FGD) transforming into business structures, which are interested in
Breavis implements researches based on FGD, which are carried the content created for the wide audiences. The central part of
out by the professional and qualified moderators media content is intended for online platforms, which implies the
In Breavis office a special room is designed for FGD, which is existence of certain principles
equipped with 2 fixed and 1 Full HD IP cameras, one-sided mirror To create a content that people want to share with their friends,
window for process observation, voice microphone invisible for that will be heard in the era of informational noise. Our Com-
FGD participants, wide-screen Smart TV and board with broad- munications team has a successful experience of establishing
casting functions, possibility of simultaneous translations with effective relationships with local and international media
voice-over and subtitle coverage, possibility to install show- • Organization of press conferences
stands • Organization of briefings
• Organization of interviews
Branding • Creation and dissemination of media texts
• Media buying
The successful brand is not only a beautiful logo and impressive • Media monitoring and analysis
advertising but also the story and philosophy that lies at the core
of the brand, to which people are committed. Our communication
professionals know how to create a brand that can touch the
minds and hearts of people. We also know which are the best
ways to spread the story of the brand and to start a dialogue with Sphere of Activity
people. Researchers, semioticians, text and visual communica- Public opinion polls and market research, PR and communica-
tion specialists; everyone combines their knowledge and experi- tions consulting, people and organizational development, public
ence to create a brand, which will be impressive but, at the same administration, socio-economics, finance, telecommunications,
time, flexible towards the rapidly changing trends education and public health

More at aec.am/breavis